Executive Director of the game holding Activision Blizzard Robert "Bobby" Kotick was chosen president of The Coca Cola Company. On such a decision of the Board of Directors has learned from published on the official website of the message.
Kotick will enter a new position on Monday, February 20, 2012. "Bobby will bring to the company antreprenёrsky approach and deep knowledge of the digital industry," - said internal changes Muhtar Kent, CEO of The Coca-Cola Company. However, Kotick did not leave his post of executive director in Activision Blizzard and will continue to monitor the production of a series of key publishers.
Publishing Holding Activision Blizzard was formed July 9, 2008 by the merger of two independent companies Activision and Vivendi Universal Games, which belonged to Blizzard Entertainment. At the moment he is one of the largest publishers in the world.
Bobby Kotick began his career in 1983, when engaged in the development of software for computers Apple II. In 1990, he acquired a controlling stake in Activision and in 1991 became its president. From 2003 to 2008 Kotick also served as President ofYahoo! Inc.. His harsh statements Kitten won a mixed reputation in the gaming community. So, he has repeatedly stated that it considers the trademark "good" only when it can successfully exploit a lot of years in a row. In 2009, talking about the success of a series of music games Guitar Hero, Kotick said he wanted to make the game controllers in the form of a guitar "as costly as possible" in order to increase profits.
