Sales on "Black Friday" and "Cyber Monday" helped make American industry more than $ 1 billion in digital versions, and mobile games. This is stated in the report research company SuperData Research.
Total during the Thanksgiving Day, Americans spent on digital versions of video games 23% more money than the year before, and in the "Black Friday" they gave the add-on to PC-games in two times more than in the same period of 2013. Mobile projects with people in the US generated $ 355 million, but on the console games - $ 111 million.
SuperData Research suggests that in 2015, downloadable add-on for console games will bring to the United States about $ 603 million, as in this sector annual growth rate of 30%. At last month's DLC generated $ 64 million and analysts found that about 8% of the players regularly buy supplements. The report emphasizes that the mere addition to The Dark Below multiplayer shooter Destiny will bring the industry another $ 15 million by March 2015.
However, the report noted, and interest Valve to eSports. Recently, beta digital shop Steam appeared opportunity to broadcast games similar service Twitch. SuperData Research remembered that in 2014 about 100 million users watched eSports broadcasts, 20 million of whom watched the championship final on Dota 2 . According to the researchers, Valve wants using the service Steam Broadcasting attract this audience, which in 2015 should grow to 134 million.
Company SuperData Research examines the market situation of digital games. Founded in 2009. Cooperates with Activision Blizzard, Electronic Arts, Konami, Namco Bandai, Zynga, Wargaming and other game publishers.
