Saturday, December 6, 2014

Largest publisher of casual games lost 400 million for the year

Production company Zynga social games finished the 2011 calendar year with significant losses. This information appeared in a report published on the website Business Wire .
Zynga in providing financial report indicated that the total revenue in 2011 was $ 1.14 billion, which is almost two times more than in 2010. Nevertheless, the net loss amounted to $ 404.3 million, compared to net income of $ 90 million for the same period in 2010.
The number of unique users of Zynga games is 800 million people, 58.5 million of which run its games every day. Thus, the growth of the customer base for the fourth quarter of 2011 was 38% compared to the previous year.
Zynga - the largest producer of casual games for social networks and mobile devices. In 2011, she released 12 games. According to official statistics, Facebook, in the ranking of the ten most popular games of this social network positions are occupied by four games from Zynga - Cityville, Indiana Jones Adventure World, Words With Friends and Empires & Allies. In December 2011, the company held an initial public offering on the stock exchange and was valued at $ 8.9 billion. Formerly independent analysts estimated the company much more expensive.