American marketing agency NPD Group released a global video game sales statistics for the 4th quarter 2011.
According to the report, the total revenue from alternative distribution channels, which includes resale, rental, subscription, digital versions, social and mobile games and downloadable add-ons, was $ 3.33 billion in the United States, Britain, Germany and France. The biggest share belongs to the United States ($ 2.04 billion), followed by the United Kingdom ($ 508 million), Germany ($ 461 million) and France ($ 320 million).Profits from sales in retail stores was not published.
These statistics, which takes into account indicators of the four countries of the world, was the first to NPD. This is due to the opening of new offices in the UK, Germany and France. "It's amazing what nuances exist in consumer behavior in different countries," - said analyst Anita Fraizer. Previously, the agency published data only for the US market.
The exact profit growth of digital sales in the world is unknown. In the third quarter of 2011 in the United States on physical media in retail stores was purchased games totaling $ 1.3 billion, while the digital versions have generated profits of $ 1.6 billion. Thus, the profit from the sale of digital versions in the United States increased by $ 400 million. The annual report with a comparison of retail and digital sales channels in the US and worldwide agency NPD is not published.
